Project doubled Facebook and Twitter membership for Pepsi Max surpassing direct competitor Coke Zero
CategoryCommercial, Digital Series
About This Project
If there’s one must-have munchy for a Super Bowl viewing party it’s got to be chips, and really, what are chips without dip? In this two-minute online ad for Pepsi Max, the latest “Cooking with Snoop” segment has rapper/actor Snoop Dogg showing his “basic program” for building the perfect seven-layer dip for the big game. Clad in apron and sunglasses, Snoop definitely gives some street flavah to TV’s traditional cooking show, in a way probably never imagined by Paula Deen or Julia Child.