Case Study: Instasizzle – Nike Soccer
Nike
Mission
To expand the footprint of the tournament and provide players with an instant memory of their experience. We produced and distributed over 60 instagram formatted videos for all of the final round participants in Los Angeles and New York. The videos were edited, approved and sent within twenty minutes of the final whistle of each game. They were also configured to have one click access for the players, as opposed to downloading an app or clicking link to play/share the video.
Overview
Over 60 video’s produced and distributed in about 90 minutes
Los Angeles
788 E-Mails sent
1,064 Views
New York
142 MMS messages sent
136 MMS messages delivered
Opening percentage 150% – 1,500 video views – Bounce rate 0.5%
Winnerstaysla.com: 1,375 page views (5 days)
Coordinate & Distribute
Coordinated and distributed instasizzles for each game of the nike winner stays la games on May 17, 2014 and May 31st, 2014 to the respective team members playing in each of the game. Message was be sent via email & sms to their cell phones. Optimized videos for up to 12 mobile devices for optimal viewing.
Designed & developed a responsive nike winner stays la portal (landing) page utilizing deep vertical scrolling to highlight the instasizzle clips, allowed sorting by team, and provided sharing opportunities via the digital portal to download, view on instagram, share to facebook, share to twitter, share via youtube and vimeo.
