To expand the footprint of the tournament and provide players with an instant memory of their experience. We produced and distributed over 60 instagram formatted videos for all of the final round participants in Los Angeles and New York. The videos were edited, approved and sent within twenty minutes of the final whistle of each game. They were also configured to have one click access for the players, as opposed to downloading an app or clicking link to play/share the video.
Over 60 video’s produced and distributed in about 90 minutes
788 E-Mails sent
142 MMS messages sent
136 MMS messages delivered
Opening percentage 150% – 1,500 video views – Bounce rate 0.5%
Winnerstaysla.com: 1,375 page views (5 days)